While often viewed as a less desirable traffic method, Tier 2 traffic – specifically popunders and push notifications – presents a complex opportunity for marketers. These pop-up ads appear behind a user’s current browser window, and push notifications interrupt the browsing session with alerts.

Real-time bidding (RTB) transforms the digital advertising landscape. This dynamic process allows advertisers to auction for ad slots in real time, ensuring that promos are shown to the most relevant audience. Through a advanced system, RTB analyzes vast amounts of insights to target user